When you are ranked on the top of search engines you will get quality visitors whose needs are genuine. You don't need run to every nook and corner for business orders, clients comes to you and you can pick and choose them and gain better margins. And concentrate on converting the enquiries into business. Trust me search engines sends quality business, if your website is optimised for a top keyword, you get hits which are relevant for your business and it is easy for you to convert them into business.
